The Old Way Isn’t Working. So We Built a New One. (Purpose Manifesto)

We are living in a meaning crisis. Millions of people are overwhelmed, emotionally exhausted, and stuck in patterns they can’t name—let alone solve.

Coaching is transformative, but it’s often too expensive. Therapy can be life-changing, but it’s stretched thin. And the self-help industry, for all its good intentions, leaves most people with more inspiration than actual results.

The result? A generation of thoughtful, capable people quietly drifting through life—living in what the psychologist Viktor Frankl called an “existential vacuum,” life full of activity, but devoid of meaning.

We built Purpose to change that.

Built at the intersection of behavioral science, positive psychology and artificial intelligence, Purpose is the first coaching platform designed to deliver meaningful guidance at scale. It doesn’t just talk to you, it tracks your progress. It doesn’t just motivate you, it maps out your next steps. It learns your patterns. It understands your goals. And what’s more, it’s honest enough to ask whether those goals even make sense for the person you want to become. 

This is not a cheap attempt at creating “AI Therapy.” It’s much more than that. It’s a reimagining of how people confront themselves, find direction in a life full of chaos, and achieve more than they ever thought possible. 

For the first time, the kind of support that used to be reserved for the privileged few is now available to anyone.

This is not just another chatbot.

This is a revolution in mental health and personal growth. And we’re just getting started.